JAPANESE PHONE MAKER Sony announced the midrange Xperia M smartphone on Monday, another affordable alternative to the Xperia Z.
Clearly not one for a hero strategy, Sony announced the Xperia M today as another low-end addition to its Android lineup, joining the Xperia SP and Xperia L.
There's nothing groudbreaking about its specifications, as the Sony Xperia M has a 4in 854x480 touchscreen, a dual-core 1GHz processor and a 5MP rear-facing camera. The handset also arrives running Google's Android 4.1 Jelly Bean mobile operating system complete with Sony's custom user interface furnishing the phone with Sony's Walkman and Video apps.
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The Sony Xperia M also features NFC and DLNA connectivity, 4GB of internal storage expandable up to 64GB and a 1,750mAh battery, which Sony claims will offer about 10 hours of talk time.
"Consumers looking for their first steps into the world of Xperia smartphones, would be well-advised to look at Xperia M or Xperia Mdual," said Calum MacDougall, director of Xperia marketing at Sony Mobile Communications.
"Both models benefit from Sony's proven innovation and engineering expertise, and are perfect for those who want the premium technology and experiences often only associated with high-end models."
Sony's didn't reveal availability details, vaguely saying that it will be released globally in the third quarter. It did say, however, that the Xperia M will be released in both single SIM and dual SIM models, and will be made available in black, purple, white and yellow.
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