BlackBerry Z30 has a 5-inch superAMOLED screen and the device runs on BB10 operating system powered by a 1.7 GHz processor. The device boasts of 2GB RAM with 16GB internal memory, which can be expanded upto 64 GB. The phone has a 8 megapixel rear camera and 2MP front camera. The phone comes packed with a 2,880 mAh capacity, which the firm claims will last up to 25 hours.
The handset maker, that saw more than 10 million global downloads of its popular chat application BBM in the first 24 hours of re-launch, said it will organise promotion programmes to attract urban youth to the chat app.
The firm is offering 12-month EMI options for purchasing its latest premium segment offering.
"BlackBerry Z30 is the ultimate smartphone for the urban youth and consumers who are looking for a bigger screen size, long-lasting battery and a best in class productivity experience," BlackBerry India Managing Director Sunil Lalvani said here.
Besides, the latest version will add more refinement to communication. The BBM script now supports 'Hinglish' as a text, which is the first-of-its-kind feature in the domestic market, he claimed.
Analysts feel that this festival season the Z30 will face strong competition from other flagship smartphones like the Samsung Galaxy Note 3 & Galaxy S4, Apple iPhone 5s, 5c, LG G2 and Sony Xperia Z1.
Once a dominant player in the handset market, BlackBerry has lost market share to rivals like Apple (iPhone), Google's Android-powered devices and now Nokia's Lumia range, which are powered with Microsoft's Windows phone OS.
The company about ten months back had launched its first touch phone Z10, which failed to live up to expectations.
According to research firm IDC, globally Windows Phone shipments have been surpassing BlackBerry for the first two quarters in 2013 calendar year.
BlackBerry will establish 20 centres across the country to allow people to experience the Z30.
On apps for its latest premium segment offering, BlackBerry said it has close to 140,000 apps in its app world.
On BB10 OS 10.2 version updates, Lalvani said Z10 and Q5 customers will receive free updates starting this weekend, while update for Q10 will follow next week.
The handset maker, that saw more than 10 million global downloads of its popular chat application BBM in the first 24 hours of re-launch, said it will organise promotion programmes to attract urban youth to the chat app.
The firm is offering 12-month EMI options for purchasing its latest premium segment offering.
"BlackBerry Z30 is the ultimate smartphone for the urban youth and consumers who are looking for a bigger screen size, long-lasting battery and a best in class productivity experience," BlackBerry India Managing Director Sunil Lalvani said here.
Besides, the latest version will add more refinement to communication. The BBM script now supports 'Hinglish' as a text, which is the first-of-its-kind feature in the domestic market, he claimed.
Analysts feel that this festival season the Z30 will face strong competition from other flagship smartphones like the Samsung Galaxy Note 3 & Galaxy S4, Apple iPhone 5s, 5c, LG G2 and Sony Xperia Z1.
Once a dominant player in the handset market, BlackBerry has lost market share to rivals like Apple (iPhone), Google's Android-powered devices and now Nokia's Lumia range, which are powered with Microsoft's Windows phone OS.
The company about ten months back had launched its first touch phone Z10, which failed to live up to expectations.
According to research firm IDC, globally Windows Phone shipments have been surpassing BlackBerry for the first two quarters in 2013 calendar year.
BlackBerry will establish 20 centres across the country to allow people to experience the Z30.
On apps for its latest premium segment offering, BlackBerry said it has close to 140,000 apps in its app world.
On BB10 OS 10.2 version updates, Lalvani said Z10 and Q5 customers will receive free updates starting this weekend, while update for Q10 will follow next week.
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